Engineering Continuing Education – Marketing Engineering Services

Many engineers are more willing to solve a complicated Fluid Dynamics problem or analyze a water network then market their own business to prospective clients. It is not because engineers are not capable of marketing, it is just that marketing is simply outside of their comfort zone. Engineers train for sometimes decades on solving highly technical real world problems. For the most part engineers are accustomed to seclusion to concentrate on complicated designs and analysis, while marketing has the perception of requiring a more gregarious person, an extrovert. Fortunately the skills required to perform well at marketing are teachable.

As an engineer progress in their careers they move away from technical analysis and design to managerial tasks. The head of an engineering department spends perhaps 95% of his day on management and maybe 5% on engineering. The lowly Project Engineer will spend 95% of his day on technical designs and analysis, and maybe 5% on a management task. Due to a lack of business skills, some engineers are unable to make the leap from engineering to management.

Since business skills are teachable, the engineer can continue his education through training seminars and courses. Once the engineer comprehends the marketing concepts, he will understand that like engineering market is a process that can be easily broken down into individual steps. The engineer will also learn that the marketing for engineering business is not like marketing for any other type of business, and that an engineer is quite capable of performing many different types of marketing campaigns. An engineer will be pleased to know marketing engineering services do not require television and radio advertisements or elaborate magazine advertisements. Engineering marketing requires only one thing; communicating your knowledge about your business to prospective clients.

For the most part the vehicles utilized to communicate this knowledge are very familiar to the engineer. Most engineers are familiar with writing technical reports and making presentations on technical analysis and designs. This skill is also used in marketing. Turning some of these reports into articles for trade magazines is a form of marketing. Speaking at a convention or professional organization on some of your unique projects is another. There are numerous other ways to communicate your business to interested audiences.

The marketing skills and techniques can be learned through continuing education courses that are tailored for the engineering business. The two main sources for continuing education are seminars and study courses. Seminars are held on a specific date and time. Attendees are required to register and be present throughout the seminar to receive a Completion Certificate with Professional Development Hours. Seminars are usually either held at a specific location or on the internet.

The other main option is study courses. Study courses can be completed over a couple of weekends at the Community College or at your convenience on online through a continuing education website. Since engineering marketing is very unique the likelihood of finding a course at the Community College and is acceptable to the State Licensure Board is about null. There are several online websites that do offer engineering business courses with professional development hours. Most of these sites either tend to offer mostly courses on technical topics or offer courses in a multitude of other disciplines besides engineering. A few websites do actually provide courses specifically for the business of engineering. The best way to find these sites is to search the internet with the key words “engineering business continuing education”.

Most of the State Licensing Boards require Professional Engineers to renew their professional licenses periodically with a minimum number of continuing education units. These units are usually Professional Development Hours (PDH) or Continuing Education Units (CEU). One PDH is equivalent to one hour of course education, and one CEU is equivalent to ten PDH or ten hours of course education.

In this article we have discussed the different sources for engineering marketing courses that offer engineering continuing education credits. The transition from engineer to manager can be difficult, but there are resources available to obtain the necessary knowledge. Acquiring the necessary management skills can be the difference between a good and a bad engineering manager.

Quick Tips to Improve Your Small Business

Whether you are small one-man business or growing bigger than that, all business owners continually need to look at improving the business. As we say you are always continually trying to build a bigger better stronger ship to sail. No matter how busy you are, you should never leave your business to remain static and there is always room for improvement. Making improvements to make your business better is fun but requires you to work on your business for some time. Often the key to this is to designate some time to work on the business rather than in it as we often do, working in it means just in the business servicing and taking care of normal business or trade and not improving businesses. It is also important to balance your time and put priority into the areas which you think will return the most bang for your time.

Here are some areas which we think will give your business the biggest gains.

1. Keep score, it is important to keep it simple, accurate and cheap to run scoreboard. Just as we watch sport and know the score, and play to the score, so should businesses. If this is hard for you then hire someone who can bundle up your services to include bookkeeping and regular monthly reporting so that you have the accounting information to help grow your business rather than doing what most average businesses do which is to fly blind without current financial performance indicators. A good accountant will help you spend time on a part of the business you may neglect because of your poor understanding.

2. Set goals and keep these alive through your monthly reporting process. For instance, if you wish to succeed in a certain level of sales in your financial year, break this down into a regular monthly budget. You will be surprised how this can motivate you and guide you into reaching your goal. Know where you want to head, then build it with a month by month plan.

3. Learn how to market you and your business properly. Surprisingly many effective marketing techniques are at very low cost.

4. Change your presentations. These may be your sales presentations in which you need to have a structured and successful saws presentation technique. You may want to script and improve how you handle phone enquiries, as improvements of tweaks in this area can dramatically increase your conversions and improve your sales performance and business performance. You might wish to also conduct seminars or business networking presentations which can dramatically improve your sales lead generation. Lastly you may wish to present yourself through social media or YouTube to explain or more distinguish yourself in the market. YouTube is a great way to answer a commonly asked question of your business.

5. Always look at your internal processes and aim to improve your efficiency and know-how. Look at using great resources such as information technology or software. As well as standardising procedures, checklists and processes throughout the business.

6. All good businesses will grow through delegation of duties to capable staff. The business should continually look at what areas are sucking up a lot of his or her time and where possible delegating these to the staff. It is important to invest time developing staff as this activity can save an abundance of time down the track such as them teaching your future staff rather than you. As I like to say, create a monster, who can create more monsters who can handle just about everything for you.

7. Business owners are often neglecting own bodies and can get run down and sick. A business person needs an abundance of energy so they must look after their bodies and have a healthy lifestyle. Keeping yourself alive a lot longer has to be good for your business, don’t you think? Try to keep this perspective throughout your life.

8. A great way to improve your productivity again is to take a holiday. Make that move and book your holiday, make the arrangements for it to work and build the business so that it can live without you even if it’s for a short-term. Remember it’s only a business where it can work without you. If you are short of a holiday idea, ask an agent or just start talking about it for ideas.

Forex Education Tips – 5 Steps to Successful Forex Trading

Close to 95% of all Forex traders will lose money. We’re not just talking about novices, either. Whether you trade Forex for a living, as a hobby or just for fun, odds are against your success. That’s a simply astonishing fact. However, the remaining 5% of Forex traders somehow manage to break even and there are those lucky few that actually make money in the currency market – consistently!Like the TV show says … “How’d they do that, anyway?”That’s the million dollar questions, isn’t it? Countless books, seminars and expos have been hosted to answer this very question. That sad fact is that thousands of books have been written and countless seminars and interviews have been conducted in an attempt to answer the magic questions. The reality of the situation is that there is no magic formula; no one single Holy Grail of Forex trading.So what do the successful traders do that the rest of us have simple not comprehended. They have mastered a process of winning where they combine and customize several factor to produce consistent results. They have mastered the Process of Trading.The Process of Trading is:Strategy > Money Management > Self-MasteryHere are some simple Forex Education tips to help you master the process of forex trading:Success Tip #1 – You’ve Got To Have a PlanYou must have a written business plan that will detail all aspects of your trading. When are you going to trade, how much to risk, strategies for entries and exits are just o name a few. To become a consistent (profitable) Forex trader you have to plan your trade sand trade your plan.

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Simplicity rules! Don’t make this plan too complicated. One sheet of paper for you mission statement and another for your trading plan should suffice. Anything more is probably too complicated.Success Tip #2 – Focus on Your Personal PsychologyKnowing yourself will allow you to master the discipline necessary to execute high quality trades with solid money management techniques. Lack of discipline is fatal in Forex trading. Go on a personal journey to identify you attitudes towards risk and money. Get intimate with your strengths and weaknesses as a trader and build in to your trading plan strategies to minimize those weaknesses and maximize your strengths.Different personalities lend to different trading styles. Get familiar with all the different styles and over time you will begin to gravitate towards one particular style. Don’t fight the urge like I did. I insisted I was a day trader, but had only limited results. I found my winning percentages were much higher when I entered swing trades. Guess what’s my bread and butter strategy now!Success Tip #3 – Be Realistic About Your ExpectationsThis is a hard one, I know! I am on the internet every day and the amount of advertising is staggering. Brokers are offering free education (fox in the hen house if you ask me), forums of all different trading styles and points of view. Gurus pushing their system as “the one” that will make you the big bucks. How do you get through all that noise?Let me tell you loud and clear right now – everyone is right and everyone is wrong. You have to make a personal commitment to become a successful trader, find a trading style that works for you and expect a slow and steady approach to wealth building through Forex.What works for me may not work for you. Expect to go through an exploratory period where you are learning and at the same time exploring yourself as a trader. Keep an open mind and don’t pay attention to all the noise out there.Success Tip #4 – Exercise PatienceRome was not built in a day and neither will your trading account. In fact, I tell all of my students that while they are studying to become successful Forex traders they should not look solely at their account balance as an indication of success or failure.By tracking and increasing your percentage of high quality trades you execute is a far better barometer of your progress than your account balance. Cause and effect rule here. Over time when you increase your probabilities through the execution of high quality trades your account balance will respond accordingly.Keep the focus on the process and with time your results will blow your mind.Success Tip #5 – Money Management Is Top PriorityI would rather have a shaky strategy and excellent money management techniques than the other way around. This topic warrants its own blog post to do it justice. Limited your exposure (read “risk”) allows for you to stay in the game and allow the laws of probability to work.

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Let’s take a casino for example. They need gamblers to frequent their slot machines to make money. Why? They have a game that has a greater than 50% chance of making money for the house. The more people that play the slots, the greater the casino’s profits.The casino controls risk by payout tables (always favoring the house!) and increases their probabilities by keeping gamblers at the slot machines (read “free drinks”). As a trader you must limit your risk by committing only 1% – 3% of available capital to a single trade. When you execute enough trades with a high probability strategy you too can clean up like the casinos – but only by staying in the game long term.In conclusion, Forex trading is not easy. It’s hard work and will test the limits of your patience and perseverance. If anyone tells you otherwise .., buyers beware! It can be a very rewarding and profitable venture if done correctly. In the end it is a profession that requires a learning curve and practical experience, no different than an airline pilot or engineer. Understanding how to approach and learn this game will allow you to reap all the benefits advertised. It is your Forex Education that you will master the Process of Forex Trading.

The Energy Healing Power of Natural Medicine

Natural medicine is a system that uses a variety of therapeutic or preventive health care practices such as homeopathy, naturopathy, chiropractic, and herbal medicine. Alternative medicine is also known as traditional, naturopathic, natural or holistic medicine. Proponents of alternative medicine are not refuting the validity of discoveries in and the practical uses of conventional medicine, but are merely trying to put some things into perspective. Due to the widespread interest in natural medicine along with the disappointment and disenchantment with Western medicine, many people, especially in the United States and Europe, where conventional medicine has taken a dominant foothold, are seeking the advice and treatment from naturopathic physicians. These practitioners include herbalists, acupuncturists, naturopaths, chiropractors, and others, who advocate preventative health measures as well as recommend wholesome foods and nutritional supplements for their patients and clients. Considering the growing popularity and effectiveness of alternative health treatments and products, certified and licensed professional practitioners of such medical practices should be given their rightful and respectful place in medical society. Natural medicine has been proven not only to be safe, but more effective than Western medicine in treating many chronic illnesses such as diabetes, hypertension, asthma and many other diseases as well

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The history of Natural Medicine and its roots can be traced back thousands of years to ancient cultures such as India and China. Ayurvedic (E. Indian) and Chinese medicine, along with their diagnostic and herbal systems, are still used in these countries extensively, as well as in the United States, especially in Europe, where alternative medicine is well respected. Chinese herbal medicine has a documented history of over 2500 years in China, and is now widely used by practitioners all over the world. It has been legally practiced in the United States. since the mid seventies by licensed acupuncturists. Homeopathy is also a well-known form of alternative medicine discovered in the 18th century by German physician Samuel Hahnemann, but was practically stamped out in the U.S. in the late nineteenth century by the American Medical Association. In 1938, though, the U.S. Food, Drug, and Cosmetic Act finally recognized homeopathic pharmacopoeia as the legal equivalent of allopathic medicine.Another more contemporary and popular form of herbal medicine, called Western herbalism, can be traced back about two hundred years in America. Samuel Thomson, born in 1769, is considered the father of Western herbalism. He discovered over sixty different medically effective native plants by clinical testing, and on the basis of these findings, devised a theory of disease and botanical drug action. Randy Kidu, D.V.M., Ph.D., writes in his articled entitled A Brief History of Alternative Medicine: “The history of herbal medicine is interesting because herbs have been a part of our diet and pharmacy since man began roaming the earth. Coprophytic evidence (seeds and other plant part(found in preserved fecal pellets) points to herbal use by cavemen. Early herbalists practiced their trade since before recorded history in all parts of the world including China, Egypt, Greece, Rome, Africa, England, the Americas, and Europe. Many herbs are also mentioned in the Bible. Today, based on sheer numbers of folks who use one form of herbal medicine or another, it remains the most-used medicine worldwide.”Twenty-five hundred years after the advent of allopathic medicine, modern medicine is still grappling with the idea that herbal medicine could be an effective treatment, and not just quackery, although thousands of years of recorded history has proved its efficacy. A new model of understanding in medicine needs to be incorporated into the existing allopathic model. Because of the growing popularity and effectiveness of natural medicine, practitioners may eventually be given their deserved place in medical society. The incorporation of natural medical practices into the existing model of conventional Western medicine, including the training of new medical doctors, is now called Complimentary Medicine. In order to solve our health problems, this modern paradigm for treatment in medicine must be promoted. This can only truly emerge when bias, self-interest, greed and discrimination is discarded and diverse medical knowledge is promoted and shared, not only between university trained scientists and medical doctors, but among Alternative Medicine practitioners, philosophers, metaphysicians, and other intelligentsia of society as well.